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Who owns the sending domain when marketing and product share it?

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@ravi-shah | 12 days ago | Deliverability

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Marketing wants to send from hello@ on the root. Product already sends password mail from the same domain through Resend. SendGrid is on a subdomain for blasts. Someone suggested putting Brew live sends on the root too.

I will die on this hill: campaign mail does not get the root if transactional mail already lives there. Split the subdomain or share the outage.

Tools mentioned

2 评论

linh.tSRE· 11 days ago

Subdomain per job. mail. for product. news. for campaigns. Do not let a Black Friday blast teach Gmail to distrust password resets.

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nadia.kLifecycle lead· 11 days ago

Brew live sends need a verified customer domain anyway. Use news. and stop arguing about the root.

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