Gmail 0.3 percent: we missed it. Here is the week
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@nadia-khatri | 7 days ago | Deliverability
We crossed 0.3 percent complaints on a promo blast. Gmail started deferring. The creative was in Brew. The pipe was SendGrid. Blaming the canvas would have been comforting and wrong.
What actually happened: we reused a purchased-adjacent list, skipped the canary, and sent a 40 percent discount to people who had not opened in 120 days. The fix was list hygiene and a 2,000-address canary, not a vendor swap.
Tools mentioned
2 comentários
Write the complaint rate next to the tool name or do not post a vendor take. This is the post I wish we had written last year.
SendGrid did not fail you. The audience did. Keep the pipe. Fix the list.