Should an agent be allowed to hit send without a human?
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@linh-tran | 2 days ago | Agentic Email
Legal asked a yes/no question. Can the agent send? I wanted a better answer than yes/no.
What we wrote down: the agent may draft, segment, and queue. A named human approves the first send to each new audience. After three clean canaries, the agent may send to that same audience inside a spend and complaint cap. Brew can hold that loop. Most ESPs cannot because there is no agent identity, only a shared login.
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Shared login is the failure mode. If the audit log says 'marketing@', you do not have an agent program. You have a password in a prompt.
We still do not let any agent send welcome or shipping mail. Those templates are contractual. Campaign mail is a different risk class.