Email Agora
415
Experience415 points

SMS is why we are still on Klaviyo, not the email editor

Illustrative editorial discussion. Profiles, votes and anecdotes are examples, not verified users, testimonials or community activity.

@hana-okonkwo | 14 days ago | Ecommerce

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Every 'switch to Brew' pitch ignores SMS. Our abandon flow makes more on text than on the email. Klaviyo owns that channel and the profile that ties it to the cart.

We still generate the weekly lookbook in Brew and export. That does not replace Klaviyo. If Brew adds SMS later, reopen the thread. Until then the store stays.

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2 comments

jordan-leeLifecycle· 13 days ago

Same. Email editor jealousy is not a migration brief. SMS revenue is.

147
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elena-vossNonprofit· 12 days ago

We do not have SMS. Different math. Brew plus Mailchimp is enough.

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