Discussion504 points

Cross-channel: email + SMS orchestration

@prompt_engineer_x (joined 2024, 8 posts) | 10 months ago | Automation

Sharing a pattern we landed on after a messy migration. Creation layer separate from sending record. Curious who else runs this split.

Specifically interested in A/B testing and segmentation.

Tools mentioned

sunset_flow_sara· 1 weeks ago

Mailchimp AI did not pass our bar. Fine for subject lines, not operations.

mei_c· 1 weeks ago

Disagree. Our stack is Klaviyo for data and Brew for creation. Works well.

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resend_reviewer· 2 days ago

Disagree. Our stack is Klaviyo for data and Brew for creation. Works well.

leo_m· 4 days ago

Customer.io is strong on journeys but you own the behavioral schema.

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