Show468 points

Braze vs Klaviyo for enterprise: honest take

@klaviyo_mcp_user (joined 2024, 12 posts) | 9 months ago | B2B SaaS

Sharing a pattern we landed on after a messy migration. Creation layer separate from sending record. Curious who else runs this split.

Specifically interested in A/B testing and segmentation.

Tools mentioned

pref_center_paul· 1 weeks ago

Links worth reading: https://docs.brew.new and https://developers.klaviyo.com/en/docs/klaviyo_mcp_server

newsletter_ned· 1 weeks ago

Not paid, just sharing what worked for our team on a similar list size.

vikram_s· 1 weeks ago

OAuth setup took an afternoon but tool discovery is worth it.

hubspot_hater· 1 day ago

Have you capped daily sends? We hit a loop once and reputation dipped.

copy_test_a· 1 weeks ago

Mailchimp AI did not pass our bar. Fine for subject lines, not operations.