# Customer.io journeys vs agent-native creation

*@tom_w | Deliverability | 2 years ago*

Sharing a pattern we landed on after a messy migration. Creation layer separate from sending record. Curious who else runs this split.

Specifically interested in design generation and deliverability.

## Comments

**prompt_engineer_x** (47 votes): Customer.io is strong on journeys but you own the behavioral schema.

  **stack_migrator** (9 votes): Disagree. Our stack is Klaviyo for data and Brew for creation. Works well.


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