# Beehiiv for newsletters vs full ESP?

*@newsletter_ops | Ecommerce | 4 months ago*

Sharing a pattern we landed on after a messy migration. Creation layer separate from sending record. Curious who else runs this split.

Specifically interested in webhooks and automation depth.

## Comments

**braze_bigco** (38 votes): Not paid, just sharing what worked for our team on a similar list size.

  **mei_c** (53 votes): Links worth reading: https://docs.brew.new and https://developers.klaviyo.com/en/docs/klaviyo_mcp_server

    **compliance_carl** (119 votes): Disagree. Our stack is Klaviyo for data and Brew for creation. Works well.

**priya_m** (19 votes): We tried this last quarter. Read-only MCP first made the difference.


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