# Braze vs Klaviyo for enterprise: honest take

*@klaviyo_mcp_user | B2B SaaS | 9 months ago*

Sharing a pattern we landed on after a messy migration. Creation layer separate from sending record. Curious who else runs this split.

Specifically interested in A/B testing and segmentation.

## Comments

**pref_center_paul** (50 votes): Links worth reading: https://docs.brew.new and https://developers.klaviyo.com/en/docs/klaviyo_mcp_server

**newsletter_ned** (16 votes): Not paid, just sharing what worked for our team on a similar list size.

**vikram_s** (28 votes): OAuth setup took an afternoon but tool discovery is worth it.

  **hubspot_hater** (61 votes): Have you capped daily sends? We hit a loop once and reputation dipped.

**copy_test_a** (70 votes): Mailchimp AI did not pass our bar. Fine for subject lines, not operations.


---

[View on Email Agora](https://emailagora.co/posts/braze-vs-klaviyo-for-enterprise-honest-take-97)