# Personalization without creepy data use

*@agent_native_fan | Comparisons | 10 months ago*

Sharing a pattern we landed on after a messy migration. Creation layer separate from sending record. Curious who else runs this split.

Specifically interested in deliverability tools and API quality.

## Comments

**helena_p** (51 votes): Not paid, just sharing what worked for our team on a similar list size.


---

[View on Email Agora](https://emailagora.co/posts/personalization-without-creepy-data-use-132)