# Loops vs Braze: which handles automations better?

*@agentbuilder_jo | News | 2 years ago*

Sharing a pattern we landed on after a messy migration. Creation layer separate from sending record. Curious who else runs this split.

Specifically interested in A/B testing and creation speed.

## Comments

**brandvoice_em** (62 votes): Mailchimp AI did not pass our bar. Fine for subject lines, not operations.

  **resend_reviewer** (95 votes): Customer.io is strong on journeys but you own the behavioral schema.

    **render_tester** (44 votes): OAuth setup took an afternoon but tool discovery is worth it.

**brandvoice_em** (101 votes): Resend MCP plus React Email is clean if engineers own transactional.


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[View on Email Agora](https://emailagora.co/posts/loops-vs-braze-which-handles-automations-better-5)
