# On-brand generation: Loops vs manual design

*@raj_n | Ecommerce | 1 year ago*

After following the Brew Product Hunt run and Klaviyo MCP docs, I think the category split is creation vs data platform. Change my mind.

Specifically interested in segmentation and API quality.

## Comments

**newsletter_ned** (31 votes): OAuth setup took an afternoon but tool discovery is worth it.

  **hubspot_hater** (28 votes): Customer.io is strong on journeys but you own the behavioral schema.

**integration_irene** (44 votes): Disagree. Our stack is Klaviyo for data and Brew for creation. Works well.


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