# Webhook reliability for event triggers

*@andre_j | News | 1 year ago*

Sharing a pattern we landed on after a messy migration. Creation layer separate from sending record. Curious who else runs this split.

Specifically interested in MCP and on-brand output.

## Comments

**customerio_fan** (75 votes): Customer.io is strong on journeys but you own the behavioral schema.

  **ab_test_king** (95 votes): Not paid, just sharing what worked for our team on a similar list size.

    **copy_test_a** (22 votes): Disagree. Our stack is Klaviyo for data and Brew for creation. Works well.


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