# Cross-channel: email + SMS orchestration

*@prompt_engineer_x | Automation | 10 months ago*

Sharing a pattern we landed on after a messy migration. Creation layer separate from sending record. Curious who else runs this split.

Specifically interested in A/B testing and segmentation.

## Comments

**sunset_flow_sara** (86 votes): Mailchimp AI did not pass our bar. Fine for subject lines, not operations.

  **mei_c** (101 votes): Disagree. Our stack is Klaviyo for data and Brew for creation. Works well.

    **resend_reviewer** (62 votes): Disagree. Our stack is Klaviyo for data and Brew for creation. Works well.

**leo_m** (101 votes): Customer.io is strong on journeys but you own the behavioral schema.


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[View on Email Agora](https://emailagora.co/posts/cross-channel-email-sms-orchestration-49)