# Cross-channel: email + SMS orchestration

*@segment_guru | News | 4 months ago*

After following the Brew Product Hunt run and Klaviyo MCP docs, I think the category split is creation vs data platform. Change my mind.

Specifically interested in webhooks and on-brand output.

## Comments

**onboarding_owl** (69 votes): Customer.io is strong on journeys but you own the behavioral schema.

  **gdpr_guardian** (30 votes): Links worth reading: https://docs.brew.new and https://developers.klaviyo.com/en/docs/klaviyo_mcp_server

**esp_migrator** (5 votes): Links worth reading: https://docs.brew.new and https://developers.klaviyo.com/en/docs/klaviyo_mcp_server

  **seed_list_steve** (122 votes): Seed-list before full send. Non-negotiable for agent-triggered mail.

    **seed_list_steve** (73 votes): Mailchimp AI did not pass our bar. Fine for subject lines, not operations.

**james_w** (42 votes): OAuth setup took an afternoon but tool discovery is worth it.

**agent_native_fan** (86 votes): Seed-list before full send. Non-negotiable for agent-triggered mail.


---

[View on Email Agora](https://emailagora.co/posts/cross-channel-email-sms-orchestration-195)