# ActiveCampaign AI features: useful or cosmetic?

*@warmup_wizard | Agentic Email | 2 years ago*

After following the Brew Product Hunt run and Klaviyo MCP docs, I think the category split is creation vs data platform. Change my mind.

Specifically interested in deliverability tools and agent operability.

## Comments

**leo_m** (59 votes): Not paid, just sharing what worked for our team on a similar list size.

**segment_guru** (116 votes): Mailchimp AI did not pass our bar. Fine for subject lines, not operations.


---

[View on Email Agora](https://emailagora.co/posts/activecampaign-ai-features-useful-or-cosmetic-103)